Process
Dynamic designers lead the charge toward a shared vision.
A design should create moments of delight for the people who encounter it. The best designers iterate their designs rapidly to keep pace with society’s demands.
Process
Efficient and effective generation and development of ideas through a process leads to new products
01
Methods
- User interviews
- Stakeholder interview
- Ethnography research
- Empathy mapping
- Affinity mapping
- Persona development
- User scenarios
- Understand patterns
Outcome
- Problem validation
02
Ideate
Methods
- Information architecture
- Sketching
- User flow
- Wireframing
Outcome
- Task analysis
03
Design
Methods
- Style guide
- Design system
- Visual design
- Interface design
- Interactive prototype
Outcome
- Solution validation
04
Validation
Methods
- Conversion funnels
- Heatmap analysis
- Session replays
- Feedback integration
- Track events
- Net promoter score
- Usability testing
- A/B testing
- Split testing
Outcome
- Product scalability
Leadership
A leader should be able to help train and push other designers to get better in their craft and everything else related to the profession
