Process

Dynamic designers lead the charge toward a shared vision.

A design should create moments of delight for the people who encounter it. The best designers iterate their designs rapidly to keep pace with society’s demands.

Process

Efficient and effective generation and development of ideas through a process leads to new products

01

Empathize

Methods

  • User interviews
  • Stakeholder interview
  • Ethnography research
  • Empathy mapping
  • Affinity mapping
  • Persona development
  • User scenarios
  • Understand patterns

Outcome

  • Problem validation

02

Ideate

Methods

  • Information architecture
  • Sketching
  • User flow
  • Wireframing

Outcome

  • Task analysis

03

Design

Methods

  • Style guide
  • Design system
  • Visual design
  • Interface design
  • Interactive prototype

Outcome

  • Solution validation

04

Validation

Methods

  • Conversion funnels
  • Heatmap analysis
  • Session replays
  • Feedback integration
  • Track events
  • Net promoter score
  • Usability testing
  • A/B testing
  • Split testing

Outcome

  • Product scalability

Leadership

A leader should be able to help train and push other designers to get better in their craft and everything else related to the profession

Sunith Singh

SVP, Product Design - OLA & Founder - Design Capital

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Narayan Babu

Director of Engineering - Truecaller, Ex CEO - Dexetra

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Ayush Jain

Lead UX Designer, Globant, Ex Creative Director - Langoor

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Shabeer Majeed

Product Designer - ClearTax, Ex Head of Design - Appiness

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