Lookup is a chat-based platform that connects customers to nearby stores with the help of a message.
Lookup pioneers in finding products and services and enable conversational commerce with local businesses. For this, we connect every local store near user with a simple chat platform to communicate, engage and transact.
To comply with my non-disclosure agreement, I have omitted and obfuscated confidential information in this case study. The information in this case study is my own and does not necessarily reflect the views of Lookup.
Market research
India has ~ 40M small urban businesses with less than 10 employees each. Includes everything from coffee shops and groceries to small restaurants. Traditional organised retail never really got big in India, Lookup bets that mobile commerce will be leapfrog it and work with mom-n-pops. >95% of these SMBs don’t have a good digital presence.
Messaging habits of users (WhatsApp for personal and Slack for official usage) gets more user to get things done on chat
Problems
Connect users with local businesses
My role
I led UX Research and designing conversational user experience with the team. Based on the research insights from our study and technological explorations, I designed the new lookup app for IOS.
User and business task flow
Created the user and business flow based on the design principles and the experience goals we had established.